Pioneering Seamless B2B Customer Journeys Since Day One
At HM Digital, we help B2B companies turn disconnected tools and teams into aligned, data-driven experiences — from first contact to long-term customer success. Our mission is simple: to design, build and optimize modern customer journeys powered by best-in-class platforms.
From First-Movers to Future-Builders
Founded in the early days of the inbound revolution, HM Digital was the first official HubSpot Solution Partner in Europe — long before “customer experience” became a buzzword. We’ve always believed that technology, when implemented strategically, has the power to transform the way companies grow.
Our roots are in marketing automation, CRM strategy, and digital transformation. But as the B2B landscape evolved, so did we.
Today, we work at the intersection of sales, marketing, onboarding, and customer support, helping teams connect the dots across the entire customer journey.
What We Do Today
We’re specialists in integrating tools like:
Lusha – for smarter, faster lead generation
Apollo.io – for orchestrating precision outbound campaigns
Monday.com – for aligning teams and workflows across departments
Zendesk – for delivering seamless, scalable customer support
We don’t just deploy these tools — we architect the processes that connect them, ensuring they work together to drive outcomes your whole team can rally behind.
Our Philosophy: People + Platforms + Process
We believe real transformation happens when the right tools are aligned with the right workflows — and adopted by real people. That’s why our work always starts with strategy, is grounded in collaboration, and ends with scalable systems that deliver lasting value.
We’re not a software reseller. We’re a transformation partner. Our clients come to us for execution, but stay for our ability to bridge vision and delivery.
Trusted by Tech-Driven Teams
From fast-growing SaaS startups to established B2B service providers, our clients all share one thing in common: they want to provide a better experience for their customers — and they know that means aligning their internal systems first.