Unlock Smarter B2B Prospecting: How Apollo.io + Bombora Help You Find Buyers with Real Intent
Sales Pros— Are You Tired of Chasing Cold Leads?
You’ve got the right product. You’ve nailed your pitch. But you're still spending hours contacting leads who aren’t even close to buying. What if you could identify the companies already researching your solution—before your competitors do?
That’s exactly what intent data does. And when you combine the power of Bombora’s intent engine with a free Apollo.io account, you gain a serious edge: real-time insight into buyers who are ready to engage. No more cold calls—just warm conversations with decision-makers who already care.
What Is Intent Data and Why Should You Care?
Intent data is behavioral information based on what companies (and the people in them) are researching online. Every time someone reads a blog post, downloads an e-book, or compares software providers, they’re signaling a possible purchase intention.
There are two types of intent data:
First-party: Activity collected on your own digital properties (like website visits or email engagement).
Third-party: Data captured across external websites that your company doesn’t own—this is where scale and discovery happen.
Here’s the game-changer: Apollo.io now integrates Bombora’s industry-leading intent data directly into its platform, giving sales teams like yours access to warm, high-intent leads without paying for expensive data platforms or tools.
Why Use Apollo.io to Tap into Bombora’s Intent Engine?
Bombora is the go-to source for third-party intent data in the B2B space. Their technology monitors online content consumption across a privacy-compliant Data Co-op of thousands of websites—surfacing which companies are actively researching thousands of business-relevant topics.
But Bombora by itself isn’t a sales platform. That’s where Apollo.io steps in.
With Apollo’s free subscription, you get:
Access to Bombora's Intent Insights
Instantly filter companies based on what they’re currently researching. Selling cybersecurity? Find businesses researching “endpoint protection” or “zero trust.” Pitching marketing automation? Filter by topics like “email personalization” or “lead scoring.”Verified Contact Data
Once you’ve identified high-intent accounts, Apollo gives you verified contact details for decision-makers at those companies—so you don’t waste time on dead ends.Sales Intelligence and Sequences
Use Apollo to launch personalized outreach sequences that reference the exact topics your prospects are researching—making your emails timely, relevant, and hard to ignore.Zero Cost to Get Started
The best part? Apollo’s free tier includes access to Bombora-powered filters. You can start discovering in-market leads today—without paying a dime.
Ready to Stop Guessing and Start Closing?
If you're still relying on static lead lists or outdated prospecting methods, you're already behind. Top-performing sales teams are using intent data to go beyond demographics and focus on real buying signals. Bombora’s technology tells you who is ready to buy. Apollo.io tells you how to reach them.
Here’s how to get started:
Sign up for a free Apollo.io account
Go to Apollo.io and create a free profile. No credit card required.Search by intent
Use the Bombora filters built into Apollo’s search to find companies researching topics related to your product or service.Build your outreach list
Export decision-maker contact info, craft personalized messaging, and start conversations that convert.Automate follow-ups
Use Apollo’s built-in tools to create outreach sequences that scale your effort without losing the personal touch.
💡 Pro tip: Prioritize companies that show surging interest in your category. They’re often in the early-to-mid buying stage—perfect for proactive outreach.
Final Thoughts: From Cold Leads to Intent-Driven Conversations
The sales landscape has changed. Buyers are doing more research than ever before, and they’re 70% through their decision-making process before speaking with a vendor. Tools like Apollo.io + Bombora allow you to meet them at the moment of intent—turning anonymous research into real opportunities.
So why waste time prospecting the hard way?
👉 Sign up for Apollo.io today and let Bombora’s engine show you who’s ready to talk.
